The most marketable and influential athletes in the NHL according to Klout

By: Aaron Westendorf, Marketing Associate for the AHL Texas Stars, @ae_westendorf Klout is a marketing tool that is the equivalent of the Bible to digital media folks like me. Klout measures the online influence an… Continue reading

NHL Social Media Guide

NHL fans have a time-honored tradition of loving, hating, congratulating and chirping their favorite players. During the NHL Draft this Sunday, Twitter will explode with new rookie Twitter handles as fans watch the… Continue reading