The most Buzzworthy NHL Transactions This Summer

NOTE: This post will be updated throughout the offseason as transactions occur The NHL Facebook page has been running a great, and very successful, offseason summer transaction social media campaign. During the Free… Continue reading

The Digital Marketing of a First Round NHL Draft Pick

30 young players had their dreams come true in New Jersey and are now first round NHL players. Becoming a first round draft pick is much more than just living out your dreams… Continue reading

The Marketing of Dwight Howard’s Signing

NBA’s most marketable free agent Dwight Howard announced his decision on July 5th to join the Houston Rockets when he posted the photo above to his Instagram account. Pictured with Howard is Houston… Continue reading

NFL ‘Greatest Uniform Ever’ Predictions according to digital influence

The NFL and Dave Dameshek (@Dameshek) are hosting an online contest for the best NFL uniform of all time. The contest is a bracket-format competition that hosts current AFC and NFC uniforms, and… Continue reading

July NBA Team Social Media Rankings

By Aaron Westendorf This update is current as of July 1, 2013. Some context: the NBA draft was on June 27, 2013, LA Lakers (Ranked 1) have media buzz around the return of… Continue reading

July NHL Team Social Media Rankings

By Aaron Westendorf This update is current as of July 1, 2013. Some context provided: The NHL Entry draft took place on June 30, 2013, Chicago Blackhawks (Ranked 1) just won the Stanley… Continue reading

Why is Martin Brodeur on the cover of NHL14?

  Why is Martin Bordeur on the cover of NHL14? The better question is, how? Martin Bordeur won the EA Sports cover vote competition to be on the cover of the NHL 14… Continue reading

How did NHL teams announce their 1st round pick?

HOW DID THEY DRAFT THEM? A Entry Level Draft is the perfect time for teams to market themselves as either a place to become better, or a place to continue dominance. Fans, players… Continue reading