NHL 2013-14 Digital Media Findings, Part 3

This is the third of a five-part series from Aaron Westendorf Part 3: Does winning matter? Part 1 and 2 of the series looked into the 2013-14 digital fan base growth around the NHL. Using… Continue reading

NHL 2013-14 Digital Media Findings, Part 2

This is the second of a five-part series from Aaron Westendorf Part 2: Breaking Down The Numbers In Part 1 of this series I discussed the results of digital fan base growth for all 30… Continue reading

NHL 2013-14 Digital Media Findings, Part 1

This is the first of a five-part series from Aaron Westendorf Part 1: The 2013-14 NHL Season I am very excited to take on this five-part series about Digital Media growth in the NHL. I… Continue reading

New NHL Playoff Format Good for Business

The new NHL playoff format is already paying dividends for the league and its teams. If you are new to the NHL or its playoff system the league underwent a major overhaul in its… Continue reading

#FirstTweet reveals Dallas Cowboys Fail

Twitter, celebrating its 8th year of 140 character messages, launched a “Discover” campaign #FirstTweet. Many users found humor in their first tweets, some found solace that they have become better authors, and then… Continue reading

Iowa Wild bring breast cancer survivors together during intermission

The Iowa Wild, AHL affiliate of the Minnesota Wild, held their inaugural Pink in the Rink celebration (this is the team’s first year in the AHL since relocating from Houston). Most AHL teams… Continue reading

Kings and Blue Jackets: The Love Connection

The Columbus Blue Jackets and Los Angeles Kings have one of the most notorious (if not only) Twitter relationship between two teams in the NHL. Neither team shies away from a unique voice… Continue reading

How Klout Can Win The Sports Industry

My personal Klout score lives between 52-58. I am listed as being an influencer in Sports, Hockey and Media. My most recent Perks from Klout were a subscription to ESPN The Magazine and… Continue reading

Five Digital Things Teams Should Stop Doing

In no particular order or punishment… 1. Bad Photoshops Certain teams have been celebrating player birthdays with terrible photoshops of clip art birthday cakes and confetti. As much as I loved Microsoft Paint… Continue reading

Do GIFs and Sports belong together?

The Utica Comets of the American Hockey League included the GIF (pronounced JIF) above in their game story press release. Matt Archibald landed a major hit that sent a Lake Erie Monsters player… Continue reading