The Cavs took a long time to post LeBron Content

Image from

Image from

Here is everything that happened while people waited for @cavs to post something…

The value of the Cleveland Cavaliers went way up:

 Cleveland Cavaliers owner commented on the signing:

 Dan Gilbert’s son asked the Cavaliers’ owner for life advice:

A new billboard was unveiled in Cleveland:

The Plain Dealer designed, unveiled and posted tomorrow’s cover (it’s going to sell well):

Conspiracy theories began to circulate:

Social Media Managers everywhere cringed:

Literally, the only thing @KingJames posted was a shortened link. It got 37,000+ RTs and 25,000 Favorites, and still counting. The Cavs could have posted something, no?

I mean he posted a link to an Instagram announcement with massive engagement:

…here is the image:

Screen Shot 2014-07-11 at 1.38.47 PM

That image would have been great for the Cavs to use…

LeBron’s shared link got over 1 million clicks in less than 3 hours:

@KingJames was mentioned 2.5 million times in less than 3 hours:

Not all is lost, I guess. The @cavs handle has gained nearly 4,000 new followers without any new content or news. You can follow the Twitter metrics for the @cavs at