How To: Code Live Tweeting Part 2

Notice anything different from these live tweets compared to last night?

The live tweets for tonight’s match now include commentary not only from the team account (@TexasStars), but also the play-by-play (@OwenNewkirk), digital guy (@AlexStivers), and the team’s two beat writers (@100degreehockey and @SeanShapiro). The idea behind this would be to give your fans an all-inclusive look at a game.

Tonight is Teddy Bear Toss for the Texas Stars. When the Stars score their first goal tonight, all of the fans throw teddy bears onto the ice. It is quite the sight, especially if the first goal of the game is a shootout winner in a 0-0 tie – which happened last year.

All of the bears thrown onto the ice get donated to local kids for Christmas.

Make sure to follow this post for live game updates and see the teddy bears fly from 5 different points of view.


Before you code your live tweets, there are some things you need to take care of on Twitter. If you haven’t already, create a Twitter List of all the accounts you wish to follow for your live tweets. In this instance, I created a list of five relevant accounts for the Texas Stars. Once you are finished with your list, you may code.

IMPORTANT NOTE: You can’t add your own username onto a list! So create the list from a dead account or an employee account so that your team account can be included. Here is some more useful information about Twitter Lists.

The code is fairly simple, especially if you read last night’s post. The code will be exactly the same, except you need to create a new Twitter widget. To do so, click on the Settings option from your profile and click on “Widget.” Instead of creating a widget for a user, create a widget from “List.” It should look something like this:

Screen Shot 2013-11-23 at 11.20.11 AM

Just like coding an individual account, you will need to find the widget ID number in the web domain. Your code, with its widget ID should look like this (dashes used for widget privacy):

Screen Shot 2013-11-22 at 2.09.49 PM

And you’re good to go! Remember, this is a great way to engage with fans and potentially add sponsorship into your feed. Teams can always RT sponsor content relating to the game, or they can add an entire account (@McDonalds) into the listed embed. Either way, it can help with sponsor relations or revenue.

If you’re not a sports team this can still be useful. Embed your live tweeting from a conference, festival or family reunion.