Johnny Manziel’s downfall will be well documented on the Internet

Johnny-Manziel-31-2000x1314

Johnny Manziel is the face of college football. As a redshirt freshman quarterback, Manziel was able to lead the Texas A&M Aggies to a Cotton Bowl win over Oklahoma and would later go on to win the Heisman award becoming the first freshman ever to do so.

Now Johnny Manziel is becoming the face of controversy.

Earlier this summer Manziel was filmed leaving a frat party at the University of Texas, a former rival of Texas A&M before the school left for the SEC:

Manziel took to Twitter in response of the video, and even called out a Texas A&M fan after they criticized him for attending the party at a rival school:

Screen Shot 2013-08-06 at 3.24.05 PM

Manziel would later be photographed this summer inside of a club drinking from a Don Perrion bottle. Investigative reports claim the club is 21+, which should have left underaged Manziel on the sidewalk. Since then there haven’t been any direct violations of underage drinking, but Manziel hasn’t shied away from basking in the greatness of his presence at parties:

harrys

Harry’s is a bar located in College Station, TX. I called the bar to ask if their concerts were available to 18+ to which they replied, “You have to be 21 to come into the bar.” Manziel was 20 at the time of the tweet.

Many people have come to Manziel’s defense against accusations of being a ‘partier’ claiming that all college kids party, and probably drink underage. What people don’t understand is that Manziel is not a college kid. He is Johnny Football.

Manziel wants to be treated like a professional athlete: he wants the respect, he wants the endorsements, he wants the access and he wants the money. But at the same time he doesn’t want the scrutiny. Manziel infamously tweeted a picture of himself at the NBA Finals game, which his family later made a statement that his father had purchased the tickets. The problem with this is that Manziel followed the picture with an endorsement-like tweet directed to @StubHub:

stubhub

Typically athletes create Twitter accounts to help their marketability. Once an athlete becomes professional, they are then allowed to sell and market themselves through endorsements and sponsorships. Twitter can play a major role in a player’s marketing because it is an easy way to promote their endorsements. However it is illegal for Manziel to collect money from endorsements. Twitter might serve as an interesting way for Manziel to connect with Texas A&M fans, keep in touch with football friends or even build a marketing platform for when he does become professional. He has not done any of that.

Instead Manziel has put his own football career in jeopardy, risked the eligibility of Texas A&M football and even burned bridges with Texas A&M fans:

Screen Shot 2013-08-06 at 3.46.28 PM

In this new smart phone era, athletes are being placed under a larger microscope. They are the face of a team, and now millions of people have access to their face very quickly. The internet is forever, and these posts that Manziel has questionably shared are finding new life long after he deletes them. College athletes, coaches and programs need to take note of this potentially dangerous behavior on digital media before they all lose what they really are working for – playing the sport they love.

No one is quite sure how Manziel’s football career will end. What I am sure of is that the internet will be there to document it all.

Advertisements