Sports Marketing Score Explains Why Puig Is not an All-Star
The MLB hosts a “Last Chance Vote” for players who were snubbed by the official All-Star Voting to be voted onto the All-Star team through an online fan vote. For those of you that don’t know, the MLB All-Star game determines home field advantage for the World Series for teams, and determines pay raises and bonuses for individual players.
Still think digital media doesn’t matter? You’re wrong.
An online vote makes roster decisions for a game that determines player salaries and home field advantage. In the MLB, home teams win 55.9% (2011) of the time according to the MLB. That means a digital vote can help determine the favorite for the World Series.
Enter Yasiel Puig and the LA Dodgers.
LA Dodgers rookie phenom Puig is batting .394, 8 HR, 19 RBI, .634 slugging % and 1.061 OBS as of July 11, 2013. That is good enough to be an All-Star. Most say he is an All-Star. But he wasn’t selected and is now in the “Last Chance Vote” competition. And losing.
The media, baseball fans and especially Dodgers fans are up in arms as to why Puig is losing to Atlanta’s Freddy Freeman (only batting .307 and 9 HR).
Digital Sports Voice’s new Sports Marketing Score explains why Freeman is receiving more votes than Puig.
Between Facebook, Instagram and Twitter the Braves (1,802,739) have a smaller following to the Dodgers (1,986,794). So shouldn’t Puig be winning?
The Sports Marketing Score’s formula takes into consideration marketing power (how well the digital media appeals to the team’s market) and digital interactions (how well Fans engage with the team). Calculating both of these measurements can explain why Freeman is getting more votes than Puig.
Here is a complete list of MLB teams’ Sports Marketing Score:
Braves: ranked 4, score of 555
Dodgers: ranked 8, score of 130
|City||Name||City Pop.||Sports Marketing Score*|
|New York City||Yankees||8,336,697||6,368,148||290|
|New York City||Mets||8,336,697||637,225||5|