The most Buzzworthy NHL Transactions This Summer


Courtesy of the NHL Facebook Page

NOTE: This post will be updated throughout the offseason as transactions occur

The NHL Facebook page has been running a great, and very successful, offseason summer transaction social media campaign.

During the Free Agent Frenzy, the NHL has posted photos of notable players signing with new teams (as seen above). Over 56,000 Fans have liked photos, 13,637 fans have commented on photos and 5,706 have shared content  throughout the campaign. The digital campaign has received over 75,000 interactions to date.

The Official NHL Facebook Page is a level-grounded place to make social media observations. Team pages include bias (typically negative reactions when a player leaves) and involve different markets. Attempting to evaluate transactions in ‘buzzworthy’ fashion is difficult using team pages – Boston signing a third line forward typically will gain more ‘buzz’ than Phoenix signing a first line center. The NHL hosting all content on their page makes every transaction announcement in the same market with the same fan base (2.7 Million+ NHL Facebook Fans).

So here are the most NHL Buzzworthy offseason transactions, according to The NHL Facebook Page:

Player Previous Team Current Team Likes Comments Shares Total
Daniel Alfredsson Ottawa Detroit 12,051 2,257 1,567 15,875
Jarome Iginla Pittsburgh Boston 8,188 2,661 946 11,795
Vincent Lecavalier Tampa Bay Philadelphia 5,812 2,359 642 8,813
Ray Emery Chicago Philadelphia 5,601 1,975 232 7,808
Tyler Seguin* Boston* Dallas* 4,881 926 969 6,776
Valtteri Filppula Detroit Tampa Bay 4,160 491 284 4,935
Bobby Ryan Anaheim Ottawa 3,996 603 201 4,800
Daniel Briere Philadelphia Montreal 3,831 325 355 4,511
Derek Roy Vancouver St. Louis 2,846 805 179 3,830
David Clarkson New Jersey Toronto 2,571 335 255 3,161
Mike Ribeiro Washington Phoenix 2,013 900 76 2,989

*The BOS-DAL trade featured an image of both Seguin and Eriksson announcing the trade.