The most Buzzworthy NHL Transactions This Summer
NOTE: This post will be updated throughout the offseason as transactions occur
The NHL Facebook page has been running a great, and very successful, offseason summer transaction social media campaign.
During the Free Agent Frenzy, the NHL has posted photos of notable players signing with new teams (as seen above). Over 56,000 Fans have liked photos, 13,637 fans have commented on photos and 5,706 have shared content throughout the campaign. The digital campaign has received over 75,000 interactions to date.
The Official NHL Facebook Page is a level-grounded place to make social media observations. Team pages include bias (typically negative reactions when a player leaves) and involve different markets. Attempting to evaluate transactions in ‘buzzworthy’ fashion is difficult using team pages – Boston signing a third line forward typically will gain more ‘buzz’ than Phoenix signing a first line center. The NHL hosting all content on their page makes every transaction announcement in the same market with the same fan base (2.7 Million+ NHL Facebook Fans).
So here are the most NHL Buzzworthy offseason transactions, according to The NHL Facebook Page:
|Player||Previous Team||Current Team||Likes||Comments||Shares||Total|
|Vincent Lecavalier||Tampa Bay||Philadelphia||5,812||2,359||642||8,813|
|Valtteri Filppula||Detroit||Tampa Bay||4,160||491||284||4,935|
|Derek Roy||Vancouver||St. Louis||2,846||805||179||3,830|
|David Clarkson||New Jersey||Toronto||2,571||335||255||3,161|
*The BOS-DAL trade featured an image of both Seguin and Eriksson announcing the trade.