The Digital Marketing of a First Round NHL Draft Pick

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30 young players had their dreams come true in New Jersey and are now first round NHL players. Becoming a first round draft pick is much more than just living out your dreams as a player. It also means a certain level of exposure, expectation, responsibility and marketability. It has only been a week, but Digital Sports Voice wanted to analyze how 7 days can impact a young player’s career after getting drafted in the first round. Below is each pick’s Twitter following sorted by Draft Pick, Followers Gained and % Gained.

QUICK HITS

Michael McCarron (drafted 25): had the largest percentage of growth (1062%)

Nathan MacKinnon (drafted 1): gained the most followers (9,962)

Ryan Hartman (drafted 30): the hometown draft pick for the Blackhawks gained 6,192 followers

Marko Dano (drafted 27): is the only player not to have an account before the draft who now has one

4 players (Ristolainen, Nichushkin, Gauthier and Burakovsky) still do not have accounts

SORTED BY DRAFT PICK

Pick No. Team Name Draft Day 1 Week After Change +/- % Change
1 Avalanche Nathan MacKinnon 39,900 49,862 9,962 24.97
2 Panthers Aleksander Barkov 7,407 8,740 1,333 18.00
3 Lightning Jonathan Drouin 23,000 29,069 6,069 26.39
4 Predators Seth Jones 18,400 25,898 7,498 40.75
5 Hurricanes Elias Lindholm 1,183 4,435 3,252 274.89
6 Flames Sean Monahan 3,306 6,178 2,872 86.87
7 Oilers Darnell Nurse 2,569 10,662 8,093 315.03
8 Sabres Rasmus Ristolainen 0 0 0 N/A
9 Canucks Bo Horvat 3,176 11,874 8,698 273.87
10 Stars Valeri Nichushkin 0 0 0 N/A
11 Flyers Samuel Morin 505 2,813 2,308 457.03
12 Coyotes Max Domi 13,443 16,587 3,144 23.39
13 Jets Josh Morrissey 1,568 3,929 2,361 150.57
14 Blue Jackets Alex Wennberg 2,375 4,431 2,056 86.57
15 Islanders Ryan Pulock 2,269 4,780 2,511 110.67
16 Sabres Nikita Zadorov 587 4,138 3,551 604.94
17 Senators Curtis Lazar 4,079 7,401 3,322 81.44
18 Sharks Mirco Mueller 639 2,075 1,436 224.73
19 Blue Jackets Kerby Rychel 2,759 4,748 1,989 72.09
20 Red Wings Anthony Mantha 600 3,041 2,441 406.83
21 Maple Leafs Frederick Gauthier 0 0 0 N/A
22 Flames Emile Poirier 533 1,483 950 178.24
23 Capitals Andre Burakovsky 0 0 0 N/A
24 Canucks Hunter Shinkaruk 14,195 18,480 4,285 30.19
25 Canadiens Michael McCarron 821 9,544 8,723 1062.48
26 Ducks Shea Theodore 1,022 2,155 1,133 110.86
27 Blue Jackets Marko Dano 0 327 327 N/A
28 Flames Morgan Klimchuk 1,318 2,541 1,223 92.79
29 Stars Jason Dickinson 595 1,165 570 95.80
30 Blackhawks Ryan Hartman 2,346 8,538 6,192 263.94

SORTED BY FOLLOWERS GAINED

Pick No. Team Name Draft Day 1 Week Change +/- % Change
1 Avalanche Nathan MacKinnon 39,900 49,862 9,962 24.97
25 Canadiens Michael McCarron 821 9,544 8,723 1062.48
9 Canucks Bo Horvat 3,176 11,874 8,698 273.87
7 Oilers Darnell Nurse 2,569 10,662 8,093 315.03
4 Predators Seth Jones 18,400 25,898 7,498 40.75
30 Blackhawks Ryan Hartman 2,346 8,538 6,192 263.94
3 Lightning Jonathan Drouin 23,000 29,069 6,069 26.39
24 Canucks Hunter Shinkaruk 14,195 18,480 4,285 30.19
16 Sabres Nikita Zadorov 587 4,138 3,551 604.94
17 Senators Curtis Lazar 4,079 7,401 3,322 81.44
5 Hurricanes Elias Lindholm 1,183 4,435 3,252 274.89
12 Coyotes Max Domi 13,443 16,587 3,144 23.39
6 Flames Sean Monahan 3,306 6,178 2,872 86.87
15 Islanders Ryan Pulock 2,269 4,780 2,511 110.67
20 Red Wings Anthony Mantha 600 3,041 2,441 406.83
13 Jets Josh Morrissey 1,568 3,929 2,361 150.57
11 Flyers Samuel Morin 505 2,813 2,308 457.03
14 Blue Jackets Alex Wennberg 2,375 4,431 2,056 86.57
19 Blue Jackets Kerby Rychel 2,759 4,748 1,989 72.09
18 Sharks Mirco Mueller 639 2,075 1,436 224.73
2 Panthers Aleksander Barkov 7,407 8,740 1,333 18.00
28 Flames Morgan Klimchuk 1,318 2,541 1,223 92.79
26 Ducks Shea Theodore 1,022 2,155 1,133 110.86
22 Flames Emile Poirier 533 1,483 950 178.24
29 Stars Jason Dickinson 595 1,165 570 95.80
27 Blue Jackets Marko Dano 0 327 327 N/A
8 Sabres Rasmus Ristolainen 0 0 0 N/A
10 Stars Valeri Nichushkin 0 0 0 N/A
21 Maple Leafs Frederick Gauthier 0 0 0 N/A
23 Capitals Andre Burakovsky 0 0 0 N/A

SORTED BY % GAIN

Pick No. Team Name Draft Day 1 Week Change +/- % Change
25 Canadiens Michael McCarron 821 9,544 8,723 1062.48
16 Sabres Nikita Zadorov 587 4,138 3,551 604.94
11 Flyers Samuel Morin 505 2,813 2,308 457.03
20 Red Wings Anthony Mantha 600 3,041 2,441 406.83
7 Oilers Darnell Nurse 2,569 10,662 8,093 315.03
5 Hurricanes Elias Lindholm 1,183 4,435 3,252 274.89
9 Canucks Bo Horvat 3,176 11,874 8,698 273.87
30 Blackhawks Ryan Hartman 2,346 8,538 6,192 263.94
18 Sharks Mirco Mueller 639 2,075 1,436 224.73
22 Flames Emile Poirier 533 1,483 950 178.24
13 Jets Josh Morrissey 1,568 3,929 2,361 150.57
26 Ducks Shea Theodore 1,022 2,155 1,133 110.86
15 Islanders Ryan Pulock 2,269 4,780 2,511 110.67
29 Stars Jason Dickinson 595 1,165 570 95.80
28 Flames Morgan Klimchuk 1,318 2,541 1,223 92.79
6 Flames Sean Monahan 3,306 6,178 2,872 86.87
14 Blue Jackets Alex Wennberg 2,375 4,431 2,056 86.57
17 Senators Curtis Lazar 4,079 7,401 3,322 81.44
19 Blue Jackets Kerby Rychel 2,759 4,748 1,989 72.09
4 Predators Seth Jones 18,400 25,898 7,498 40.75
24 Canucks Hunter Shinkaruk 14,195 18,480 4,285 30.19
3 Lightning Jonathan Drouin 23,000 29,069 6,069 26.39
1 Avalanche Nathan MacKinnon 39,900 49,862 9,962 24.97
12 Coyotes Max Domi 13,443 16,587 3,144 23.39
2 Panthers Aleksander Barkov 7,407 8,740 1,333 18.00
27 Blue Jackets Marko Dano 0 327 327 N/A
8 Sabres Rasmus Ristolainen 0 0 0 N/A
10 Stars Valeri Nichushkin 0 0 0 N/A
21 Maple Leafs Frederick Gauthier 0 0 0 N/A
23 Capitals Andre Burakovsky 0 0 0 N/A

 

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