How marketable is Dwight Howard?

With-the-Lakers-struggling-is-Dwight-Howard-starting-to-wonder-if-he-wants-to-sign-in-L.A.-long-term.-Getty-Images

Dwight Howard is a free agent and the center of all NBA news during the offseason. A NBA player crosses many markets when hosting digital platforms: player, franchise, advocate, advertiser and a personality. A player’s account can simply share content of what they are eating, or what shoes they wear while they work out. Dwight Howard is all of this – so how does Dwight Howard rank in digital market influence against other NBA franchises?

Twitter: Howard has a larger following than ALL 30 NBA teams

Facebook: Only 5 NBA teams have a larger following on Facebook than Howard’s fan page

Instagram: Only 4 NBA teams have a larger following on Instagram than Howard

Klout: Howard is middle of the pack. This can be understandable since team digital platforms typically interact, and influence fans and  dialogue about themselves in order to promote ticket sales, merchandise, etc. Howard can become more marketable or influential if he interacts with NBA-related brands, media personalities and fans.

In conclusion, Howard is bigger than most NBA teams. His marketing influence alone could alter the Digital Sports Voice NBA Social Media Power Rankings the second he signs with a team. Becoming a free agent and the center of media attention was the best (digital) marketing move Howard could make.

Twitter Ranked By Followers

Name Twitter Facebook Instagram Klout
Dwight Howard 4,223,578 3,308,003 301,695 88
Lakers 3,191,915 16,423,778 749,499 92
Heat 1,603,516 8,442,634 753,438 93
Celtics 1,149,744 6,932,486 446,088 91
Magic 1,111,255 1,806,386 26,539 88
Bulls 892,679 8,785,062 299,653 93
Knicks 665,376 3,765,714 347,491 91
Thunder 534,427 2,057,079 256,841 88
Spurs 405,584 1,757,826 134,068 91
Clippers 339,668 779,857 161,245 89
Mavericks 315,459 2,567,652 68,775 88
Nets 280,733 1,033,479 94,691 88
Warriors 235,237 476,341 94,455 87
Rockets 234,067 701,754 66,855 89
Pacers 209,757 331,838 62,837 90
Cavaliers 206,914 985,421 50,220 89
Raptors 205,727 408,905 34,458 87
Nuggets 204,237 1,001,180 54,492 88
76ers 203,557 336,648 43,105 89
Suns 186,266 776,703 33,714 90
Jazz 179,534 389,182 32,976 91
Grizzlies 178,244 261,945 29,790 89
Timberwolves 168,328 303,955 23,395 87
Trail Blazers 168,276 449,928 37,397 83
Pistons 161,609 488,959 36,340 89
Pelicans 154,521 328,723 40,728 88
Wizards 153,919 193,606 27,658 88
Bucks 145,152 273,921 33,498 90
Kings 145,126 260,142 41,676 88
Hawks 143,077 325,521 16,235 89
Bobcats 137,218 187,148 28,978 86

Facebook Ranked By Fans

Name Twitter Facebook Instagram Klout
Lakers 3,191,915 16,423,778 749,499 92
Bulls 892,679 8,785,062 299,653 93
Heat 1,603,516 8,442,634 753,438 93
Celtics 1,149,744 6,932,486 446,088 91
Knicks 665,376 3,765,714 347,491 91
Dwight Howard 4,223,578 3,308,003 301,695 88
Mavericks 315,459 2,567,652 68,775 88
Thunder 534,427 2,057,079 256,841 88
Magic 1,111,255 1,806,386 26,539 88
Spurs 405,584 1,757,826 134,068 91
Nets 280,733 1,033,479 94,691 88
Nuggets 204,237 1,001,180 54,492 88
Cavaliers 206,914 985,421 50,220 89
Clippers 339,668 779,857 161,245 89
Suns 186,266 776,703 33,714 90
Rockets 234,067 701,754 66,855 89
Pistons 161,609 488,959 36,340 89
Warriors 235,237 476,341 94,455 87
Trail Blazers 168,276 449,928 37,397 83
Raptors 205,727 408,905 34,458 87
Jazz 179,534 389,182 32,976 91
76ers 203,557 336,648 43,105 89
Pacers 209,757 331,838 62,837 90
Pelicans 154,521 328,723 40,728 88
Hawks 143,077 325,521 16,235 89
Timberwolves 168,328 303,955 23,395 87
Bucks 145,152 273,921 33,498 90
Grizzlies 178,244 261,945 29,790 89
Kings 145,126 260,142 41,676 88
Wizards 153,919 193,606 27,658 88
Bobcats 137,218 187,148 28,978 86

Instagram Ranked by Followers

Name Twitter Facebook Instagram Klout
Heat 1,603,516 8,442,634 753,438 93
Lakers 3,191,915 16,423,778 749,499 92
Celtics 1,149,744 6,932,486 446,088 91
Knicks 665,376 3,765,714 347,491 91
Dwight Howard 4,223,578 3,308,003 301,695 88
Bulls 892,679 8,785,062 299,653 93
Thunder 534,427 2,057,079 256,841 88
Clippers 339,668 779,857 161,245 89
Spurs 405,584 1,757,826 134,068 91
Nets 280,733 1,033,479 94,691 88
Warriors 235,237 476,341 94,455 87
Mavericks 315,459 2,567,652 68,775 88
Rockets 234,067 701,754 66,855 89
Pacers 209,757 331,838 62,837 90
Nuggets 204,237 1,001,180 54,492 88
Cavaliers 206,914 985,421 50,220 89
76ers 203,557 336,648 43,105 89
Kings 145,126 260,142 41,676 88
Pelicans 154,521 328,723 40,728 88
Trail Blazers 168,276 449,928 37,397 83
Pistons 161,609 488,959 36,340 89
Raptors 205,727 408,905 34,458 87
Suns 186,266 776,703 33,714 90
Bucks 145,152 273,921 33,498 90
Jazz 179,534 389,182 32,976 91
Grizzlies 178,244 261,945 29,790 89
Bobcats 137,218 187,148 28,978 86
Wizards 153,919 193,606 27,658 88
Magic 1,111,255 1,806,386 26,539 88
Timberwolves 168,328 303,955 23,395 87
Hawks 143,077 325,521 16,235 89

Klout Score Ranked

Name Twitter Facebook Instagram Klout
Heat 1,603,516 8,442,634 753,438 93
Bulls 892,679 8,785,062 299,653 93
Lakers 3,191,915 16,423,778 749,499 92
Celtics 1,149,744 6,932,486 446,088 91
Knicks 665,376 3,765,714 347,491 91
Spurs 405,584 1,757,826 134,068 91
Jazz 179,534 389,182 32,976 91
Pacers 209,757 331,838 62,837 90
Suns 186,266 776,703 33,714 90
Bucks 145,152 273,921 33,498 90
Clippers 339,668 779,857 161,245 89
Rockets 234,067 701,754 66,855 89
Cavaliers 206,914 985,421 50,220 89
76ers 203,557 336,648 43,105 89
Pistons 161,609 488,959 36,340 89
Grizzlies 178,244 261,945 29,790 89
Hawks 143,077 325,521 16,235 89
Dwight Howard 4,223,578 3,308,003 301,695 88
Thunder 534,427 2,057,079 256,841 88
Nets 280,733 1,033,479 94,691 88
Mavericks 315,459 2,567,652 68,775 88
Nuggets 204,237 1,001,180 54,492 88
Kings 145,126 260,142 41,676 88
Pelicans 154,521 328,723 40,728 88
Wizards 153,919 193,606 27,658 88
Magic 1,111,255 1,806,386 26,539 88
Warriors 235,237 476,341 94,455 87
Raptors 205,727 408,905 34,458 87
Timberwolves 168,328 303,955 23,395 87
Bobcats 137,218 187,148 28,978 86
Trail Blazers 168,276 449,928 37,397 83
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