July NHL Team Social Media Rankings

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By Aaron Westendorf

This update is current as of July 1, 2013. Some context provided: The NHL Entry draft took place on June 30, 2013, Chicago Blackhawks (Ranked 1) just won the Stanley Cup against the Boston Bruins (Ranked 2), Calgary Flames (Ranked 14) have been receiving digital media buzz regarding the Calgary floods, the Phoenix Coyotes (Ranked 29) are receiving a lot of media buzz regarding relocation, and the Philadelphia Flyers (Ranked 12) Instagram account was created within the past month.

These rankings are decided by me, measuring the impact of Klout (amount of interaction and influence) versus the amount of fans each team has on Twitter, Facebook and Instagram. This is not a ranked list based on any specific category.

Rank Team Twitter Facebook Instagram Klout
1 Blackhawks 408,250 1,363,091 142,030 93
2 Bruins 404,996 1,390,764 194,670 93
3 Devils 143,696 335,723 18,024 93
4 Oilers 221,881 267,769 16,717 93
5 Kings 245,011 362,395 79,791 91
6 Red Wings 310,614 1,382,488 78,920 91
7 Rangers 242,598 1,039,496 127,677 91
8 Penguins 399,322 1,300,756 75,479 91
9 Canadiens 415,208 1,012,996 24,658 91
10 Maple Leafs 351,509 698,309 61,588 91
11 Canucks 393,159 816,793 47,168 90
12 Flyers 263,515 863,080 4,263 90
13 Sharks 152,100 548,713 26,423 88
14 Flames 166,926 205,513 21,836 89
15 Stars 111,006 186,436 12,343 90
16 Capitals 174,497 513,226 30,051 88
17 Blues 153,807 287,300 22,598 88
18 Sabres 152,368 346,279 25,333 88
19 Avalanche 118,588 399,973 9,938 88
20 Lightning 113,141 275,592 23,684 88
21 Wild 148,554 212,094 20,101 87
22 Ducks 109,961 217,892 19,776 87
23 Jets 153,247 193,098 30,506 85
24 Senators 140,384 181,167 14,470 81
25 Predators 108,837 136,471 14,416 87
26 Islanders 83,712 121,954 23,972 81
27 Blue Jackets 91,762 104,832 18,255 78
28 Hurricanes 92,774 178,212 15,663 69
29 Coyotes 81,878 116,178 5,004 88
30 Panthers 80,069 88,785 3,617 87
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