How did NHL teams announce their 1st round pick?


A Entry Level Draft is the perfect time for teams to market themselves as either a place to become better, or a place to continue dominance. Fans, players and sponsors see a draft as “the future” and typically associate this time as exciting. With excitement comes huge potential for marketing players and the team. If a team is “rebuilding” then it is important to market it as so in a particular draft. Fans may see this as a reason to renew tickets, buy new player jerseys or begin to follow the team again. This article takes a look at how the first 30 picks in the 2013 NHL Draft looked like on Twitter through the eyes of the teams selecting. If a team is already seen as successful, the draft is an important time to market stability in the franchise’s future – allowing fans to feel confident moving forward. This leads to increased ticket sales and stable season-ticket sales.


15 Tweets used the #NHLDraft

7 Tweets used their own team draft hashtags (#FlamesDraft)

14 Tweets used their team name hashtag (#Avalanche)

1 Tweet used the team’s Twitter handle (@NHLJets)

1 Team mentioned the draftee’s Twitter handle: VAN’s 24th pick @H_S_9  (@NHLJets did announce COL’s pick with the handle @Mackinnon9 but not their own player’s handle)

2 Teams used Personal Pronouns: NJ devils “we” and Chicago Blackhawks “they”

2013 NHL DRAFT: The picks with their corresponding Tweets

Pick No. Team Official Twitter Announcement
1 Colorado With the 1st overall pick in the 2013 #NHLDraft, the #Avalanche selects Nathan MacKinnon of the Halifax Mooseheads (QMJHL).
2 Florida With the second pick of the 2013 #NHLDraft, the #FlaPanthers select Aleksander Barkov. Top ranked European skater.
3 Tampa Bay The #TBLightning have selected Jonathan Drouin @jodrouin27 with their 3rd overall pick in the #NHLDraft
4 Nashville With the 4th overall pick @PredsNHL select Seth Jones!
5 Carolina The #Canes select Swedish forward Elias Lindholm
6 Calgary With the 6th pick at the #NHLDraft, the #Flames select Sean Monahan! Welcome to #yyc! #FlamesDraft
7 Edmonton With the seventh-overall pick at the 2013 #NHLDraft the #Oilers select Darnell Nurse! Welcome to #yeg and #OilCountry!
8 Buffalo With the 8th overall pick in the 2013 #NHLDraft, the #Sabres select D Rasmus Ristolainen.
TRADE New Jersey TRADE ALERT! We’ve sent out #9 pick to #VAN for G Cory Schneider. Full details to follow.
9 Vancouver #Canucks select Bo Horvat: #NHLDraft
10 Dallas With the 10th overall pick in the 2013 #NHLDraft, the Dallas #Stars select Valeri Nichuskin!
11 Philadelphia #Flyers select 6-6, 203-pound (D) Samuel Morin
12 Phoenix* With the 12th overall pick of the 2013 #NHLDraft, the #Coyotes select forward Max Domi – son of Tie Domi
13 Winnipeg** With the 13th overall pick in the 2013 #NHLDraft, the @NHLJets have selected Joshua Morrissey
14 Columbus BREAKING: #CBJ select Alexander Wennberg at No. 14 overall!
15 NY Islanders With the 15th overall pick, the New York Islanders have selected Ryan Pulock from the Brandon Wheat Kings (WHL)
16 Buffalo With the 16th pick in the 2013 #NHLDraft, the #Sabres select D Nikita Zadorov.
17 Ottawa The Ottawa Senators have selected Curtis Lazar from the Edmonton Oil Kings.
TRADE San Jose #SJSharks trade up two sports, to #18 w/ @DetroitRedWings for #20 & #58 overall. #SharksDraft pick is next!
18 San Jose With the #18 pick, #SharksDraft defenseman Mirco Mueller from Everett of the WHL.
19 Columbus BREAKING: #CBJ select Kerby Rychel with the No. 19 overall pick.
20 Detroit UPDATE: The #RedWings select Anthony Mantha with the 20th pick.
21 Toronto The #Leafs select forward Frederick Gauthier with the 21st pick in the #NHLDraft #TMLtalk
22 Calgary With the 22nd pick at the #NHLDraft, the #Flames select Emile Poirier! Welcome to #yyc
23 Washington*** Andre Burakovsky’s stats: #CapsDraft
24 Vancouver #Canucks select Hunter Shinkaruk (@H_S_9). #NHLDraft
25 Montreal With the 25th-overall selection, the Montreal Canadiens are proud to select, Michael McCarron #welcometothefamily
25 Montréal Avec leur 1er chiox, les Canadiens sont fiers de sélectionner au 25e rang Michael McCarron! #bienvenuedanslafamille
26 Anaheim BREAKING: The #NHLDucks select defenseman Shea Theodore of Seattle with the 26th pick in the #NHLDraft. #DucksDraft
27 Columbus BREAKING: #CBJ select Marko Dano with the No. 27 overall selection. #NHLDraft
28 Calgary With the 28th pick, the #Flames have drafted Calgary boy Morgan Klimchuk! #FlamesDraft
29 Dallas With the 29th overall pick in the 2013 #NHLDraft, the Dallas #Stars select Jason Dickenson
30 Chicago With their 1st round pick (30th overall), the Blackhawks select…a Chicago boy, LW Ryan Hartman!
*Phoenix marketed Max Domi as “son of Tie Domi” a former NHL player
**Jets announced Colorado selecting “@Mackinnon9” but did not announce their draftee Morrisey’s twitter handle “@Morrisey_10”
***Washington did not formally announced their draft selection. A RT of @VogsCaps ( writer) appeared instead


@NHLFlames included a Vine video of their draft pick walking up to the podium after their draft selection

It took the Vancouver Canucks 12 minutes to post their 24th overall draft selection, about the same time that the Anaheim Ducks announced their 26th overall selection.