The most marketable and influential athletes in the NHL according to Klout

By: Aaron Westendorf, Marketing Associate for the AHL Texas Stars, @ae_westendorf

Klout is a marketing tool that is the equivalent of the Bible to digital media folks like me. Klout measures the online influence an individual might have. This ranges from Joe Schmo to the Hollywood actress. Every Klout score is important, whether you are famous or not. You see, even if you have 1,000 followers and no one knows who you are, you still have the potential to be an influencer. If your 1,000 followers follow you because of your content regarding crafts, or recipes, you possess market value in those realms. This is just as important for athletes. These people have market potential, large reach and can sell products through their platforms. An athlete can leverage their market worth when signing sponsorship deals, when leveraging a contract or when promoting his or her self. For example, a hockey player with a high Klout score could demand more money in sponsorship from Bauer than a hockey player with a low Klout score. I have compiled a list of all NHL players on Twitter, and measured their Klout score utilizing their marketing tools. Here is the list from highest to lowest.

NOTE: The list was compiled 6/27/2013. This was right after the Blackhawks winning the Stanley Cup and the Calgary floods. Many players on the Flames and Blackhawks have distorted scores. These scores will be updated on Two-Way Hockey monthly.

First Name Last Name Team Twitter Klout
Paul Bissonnette Phoenix Coyotes BizNasty2point0 84
Patrick Kane Chicago Blackhawks 88PKane 83
Henrik Lundqvist New York Rangers Hlundqvist 83
Dustin Penner LA Kings Dustinpenner25 82
Jonathan Quick LA Kings JonathanQuick32 82
Mike Fisher Nashville Predators mikefisher1212 82
Craig Anderson Ottawa Senators CraigAnderson41 82
Joffrey Lupul Toronto Maple Leafs Jlupul 82
Andrew Ference Boston Bruins Ferknuckle 81
Steve Ott Buffalo Sabres otterN9NE 81
Patrick Sharp Chicago Blackhawks 10PSharp 81
Andrew Shaw Chicago Blackhawks shawz15er 81
Gabriel Landeskog Colorado Avalanche GabeLandeskog92 81
Jordan Eberle Edmonton Oilers ebs_14 81
Taylor Hall Edmonton Oilers hallsy04 81
Brad Richards New York Rangers Brichards_1991 81
Scott Hartnell Philadelphia Flyers Hartsy19 81
Logan Couture San Jose Sharks Logancouture 81
James Van Riemsdyk Toronto Maple Leafs JVReemer21 81
Ryan Kesler Vancouver Canucks Ryan_Kesler 81
Alex Overchkin Washington Capitals ovi8 81
Evander Kane Winnipeg Jets EKane9JETS 81
Bobby Ryan Anaheim Ducks b_ryan9 80
Bryan Bickell Chicago Blackhawks bbicks29 80
Dave Bolland Chicago Blackhawks DaveBolland 80
Matt Duchene Colorado Avalanche Matt9Duchene 80
Brandon Dubinsky Columbus Blue Jackets BDubi17 80
Jack Johnson Columbus Blue Jackets JackJohnson3 80
James Wisniewski Columbus Blue Jackets jameswisniewski 80
Marian Gaborik Columbus Blue Jackets MGaborik10 80
Eric Nystrom Dallas Stars enystrom23 80
Jamie Benn Dallas Stars jamiebenn14 80
Jordin Tootoo Detroit Red Wings Jtootoo22 80
Ryan Jones Edmonton Oilers jonesry28 80
Ryan Nugent-Hopkins Edmonton Oilers RNH_93 80
Ryan Whitney Edmonton Oilers ryanwhitney6 80
George Parros Florida Panthers GeorgeParros 80
Colby Armstrong Montreal Canadiens armdog 80
Brandon Prust Montreal Canadiens BrandonPrust8 80
Carey Price Montreal Canadiens CP0031 80
P.K. Subban Montreal Canadiens PKSubban1 80
Hal Gill Nashville Predators Skillsy75 80
Carl Hagelin New York Rangers CarlHagelin 80
Derick Brassard New York Rangers dbrassard16 80
Michael Del Zotto New York Rangers MichaelDelZotto 80
Marc Methot Ottawa Senators MarcMethot3 80
Claude Giroux Philadelphia Flyers 28CGiroux 80
Wayne Simmonds Philadelphia Flyers Simmonds17 80
James Neal Pittsburgh Penguins jneal_18 80
Brenden Morrow Pittsburgh Penguins Minimo1zero 80
Brent Burns San Jose Sharks Burnzie88 80
Brian Elliott St. Louis Blues KidElls1 80
Steven Stamkos Tampa Bay Lightning RealStamkos91 80
Nazem Kadri Toronto Maple Leafs 43_Kadri 80
Tyler Bozak Toronto Maple Leafs Bozie42 80
Jake Gardiner Toronto Maple Leafs Jgardiner272 80
David Booth Vancouver Canucks D_Booth7 80
Kevin Bieksa Vancouver Canucks kbieksa3 80
Mike Green Washington Capitals GreenLife52 80
Joel Ward Washington Capitals JRandalWard42 80
Andrew Ladd Winnipeg Jets aladd16 80
Sheldon Souray Anaheim Ducks Ssouray 79
Jhonas Enroth Buffalo Sabres JEnroth125 79
Brandon Bollig Chicago Blackhawks Bollig87 79
Viktor Stalberg Chicago Blackhawks Vstalberg 79
Scottie Upshall Florida Panthers ScottieUpshall 79
Shawn Matthias Florida Panthers ShawnMatthias 79
Anze Kopitar LA Kings AnzeKopitar 79
Dustin Brown LA Kings DustinBrown23 79
Brian Gionta Montreal Canadiens Giostyle21 79
Steve Sullivan New Jersey Devils Sullivan26 79
Michael Grabner New York Islanders grabs40 79
Matt Martin New York Islanders mattymarts17 79
Matt Moulson New York Islanders Mmoulson 79
Brian Boyle New York Rangers BriBrows22 79
Derek Stepan New York Rangers DerekStepan21 79
Martin Biron New York Rangers martybiron43 79
Ryan Mcdonagh New York Rangers RMcDonagh27 79
Kyle Turris Ottawa Senators kyleturris 79
Brayden Schenn Philadelphia Flyers Bschenn_10 79
Zac Rinaldo Philadelphia Flyers RinaldoZac 79
TJ Galiardi San Jose Sharks TJGaliardi 79
David Perron St. Louis Blues DP_57 79
Kevin Shattenkirk St. Louis Blues shattdeuces 79
Tom Sestito Vancouver Canucks TomSestito23 79
Eric Fehr Washington Capitals EricFehr 79
John Carlson Washington Capitals JohnCarlson74 79
Eric Tangradi Winnipeg Jets Etangradi 79
Matt Beleskey Anaheim Ducks Matt_Beleskey 78
Luke Adam Buffalo Sabres LukeJAdam 78
Mikael Backlund Calgary Flames mbacklund11 78
Justin Faulk Carolina Hurricanes JustinFaulk27 78
Kevin Westgarth Carolina Hurricanes KWesty19 78
Jamal Mayers Chicago Blackhawks jamalmayers 78
Artem Anisimov Columbus Blue Jackets Anisimov42 78
Alex Goligoski Dallas Stars gollygoose33 78
Cory Emmerton Detroit Red Wings cemmer48 78
Magnus Paajarvi Edmonton Oilers mps_91 78
Keaton Ellerby LA Kings ellerby88 78
Max Pacioretty Montreal Canadiens MaxPacioretty67 78
Yannick Weber Montreal Canadiens yanweber68 78
Jonathon Blum Nashville Predators JonBlum7 78
Kyle Okposo New York Islanders bookerT2116 78
Ryan Strome New York Islanders strome18 78
Chris Kreider New York Rangers ChrisKreider 78
Matt Read Philadelphia Flyers MReader24 78
Tanner Glass Pittsburgh Penguins TGlass15 78
Patrik Berglund St. Louis Blues bulish21 78
Ian Cole St. Louis Blues ICole23 78
T.J. Oshie St. Louis Blues OSH74 78
Victor Hedman Tampa Bay Lightning heds77 78
Matthew Carle Tampa Bay Lightning mattcarle25 78
Teddy Purcell Tampa Bay Lightning teddypurcell16 78
Carl Gunnarsson Toronto Maple Leafs carl_gun 78
John-Michael Liles Toronto Maple Leafs hoosierjm26 78
Eddie Lack Vancouver Canucks eddielack 78
Jason Garrison Vancouver Canucks GarrisonFive 78
Roberto Luongo Vancouver Canucks strombone1 78
Braden Holtby Washington Capitals Holts170 78
John Erskine Washington Capitals johnerskine04 78
Wojtek Wolski Washington Capitals WojtekWolski86 78
Kevin Porter Buffalo Sabres kporter12 77
Tim Brent Carolina Hurricanes Brenter37 77
Patrick Dwyer Carolina Hurricanes pattydwyer39 77
Theo Peckham Edmonton Oilers PECKS24 77
Jeff Petry Edmonton Oilers PetryJ 77
Jacob Markstrom Florida Panthers j_markstrom 77
Derek Dorsett New York Rangers Twigy15 77
Mike Knuble Philadelphia Flyers MikeKnuble22 77
Nicklas Backstrom Washington Capitals backstrom19 77
Jamie McBain Carolina Hurricanes jbain4 76
Steve Downie Colorado Avalanche S9Downie 76
Jakub Voracek Philadelphia Flyers jachobe 76
Shane O’Brien Colorado Avalanche ShaneOBrien55 75
Sven Baertschi Calgary Flames SvenBaertschi 73
Marc-Andre Bergeron Carolina Hurricanes bergeron47 73
Martin Havlat San Jose Sharks martinhavlat 71
Tyler Seguin Boston Bruins tylerseguin92 70
Pavel Datsyuk Detroit Red Wings Datsyuk13 70
Patrik Elias New Jersey Devils pelias 70
Evgeni Malkin Pittsburgh Penguins malkin71_ 70
Phil Kessel Toronto Maple Leafs PKessel81 70
RJ Umberger Columbus Blue Jackets Umby18 69
Erik Karlsson Ottawa Senators ErikKarlsson65 69
Jonathan Hunerdeau Florida Panthers JonnyHuby11 68
Ben Scrivens LA Kings scrivens_30 68
Brendan Gallagher Montreal Canadiens BGALLY17 68
Martin Brodeur New Jersey Devils MartinBrodeur 68
Daniel Alfredsson Ottawa Senators DAlfredsson11 68
Matt Frattin LA Kings Matt_Frattin 67
Matt Kassian Ottawa Senators kassassination 67
Damien Brunner Detroit Red Wings damien_brunner 66
Sam Gagner Edmonton Oilers 89SGagner 66
John Tavares New York Islanders 91Tavares 65
Mats Zuccarello New York Rangers zuccarello36 65
Adam Burish San Jose Sharks ABurish37 65
Jason Demers San Jose Sharks jasondemers5 65
Brian McGratten Calgary Flames bigern10 64
Cam Atkinson Columbus Blue Jackets CamAtkinson13 64
Tyler Toffoli LA Kings tytoff16 64
Josh Gorges Montreal Canadiens jgorges26 64
Beau Bennett Pittsburgh Penguins BeauBennett78 64
Torey Krug Boston Bruins KrugTorey 63
Ben Smith Chicago Blackhawks BenASmith12 63
Daniel Carcillo Chicago Blackhawks CarBombBoom13 63
Erik Johnson Colorado Avalanche 6ErikJohnson 63
Paul Stastny Colorado Avalanche PaulyWalnuts26 63
Justin Abdelkader Detroit Red Wings justinabss 63
Alex Galchenyuk Montreal Canadiens AGally94 63
Ilya Bryzgalov Philadelphia Flyers bryzgoalie30 63
Jake Allen St. Louis Blues 34jallen 63
Nate Thompson Tampa Bay Lightning NateThompson44 63
Brooks Laich Washington Capitals brookslaich 63
Jaromir Jagr Boston Bruins 68Jagr 62
Mike Cammalleri Calgary Flames MCammalleri13 62
Brenden Dillon Dallas Stars BDillon04 62
Justin Schultz Edmonton Oilers 6Schultz6 62
Cory Conacher Ottawa Senators conhockey19 62
Leo Komarov Toronto Maple Leafs Lkomarov 62
Derek Roy Vancouver Canucks Roy9ner 62
Emerson Etem Anaheim Ducks tweetem_up 61
Drew Doughty LA Kings dewyy8 61
Jarret Stoll LA Kings jarretstoll 61
Jason Zucker Minnesota Wild Jason_Zucker16 61
Colin Wilson Nashville Predators colinwilson33 61
Arron Asham New York Rangers TheRealAsham45 61
Erik Condra Ottawa Senators Econdra 61
Zack Smith Ottawa Senators Smit_Treat15 61
Alex Pietrangelo St. Louis Blues apetro_27 61
Matt Hendricks Washington Capitals MattHendy26 61
Nick Bonino Anaheim Ducks NickBonino 60
Thomas Vanek Buffalo Sabres T_Vanek26 60
Steve Begin Calgary Flames begs22 60
Jamie McGinn Colorado Avalanche JamieMcGinn11 60
Ryan O’Reilly Colorado Avalanche Ryan_OReilly90 60
Brendan Smith Detroit Red Wings bssmith7 60
Jakub Kindl Detroit Red Wings JKindl4 60
Colin Fraser LA Kings colinfraser 60
Lars Eller Montreal Canadiens Eller_89 60
Nathan Beaulieu Montreal Canadiens natebeaulieu 60
John Moore New York Rangers JohnMoore_4 60
Guillaume Latendresse Ottawa Senators thetender73 60
Simon Despres Pittsburgh Penguins Despres747 60
Frazer Mclaren Toronto Maple Leafs Frazermclaren68 60
Troy Brouwer Washington Capitals tbrouwer20 60
Ben Lovejoy Anaheim Ducks RevLovejoy6 59
Ryan Stanton Chicago Blackhawks rstanton4 59
Cody Eakin Dallas Stars CodyEakin 59
Alec Martinez LA Kings amartinez_27 59
Eric Gryba Ottawa Senators grybes02 59
Mika Zibanejad Ottawa Senators MikaZibanejad 59
Robin Lehner Ottawa Senators RobinLehner 59
Adam Cracknell St. Louis Blues ACracknell79 59
David Backes St. Louis Blues dbackes42 59
Christian Ehrhoff Buffalo Sabres TheRealHoff10 58
Ryan Suter Minnesota Wild rsuter20 58
Roman Josi Nashville Predators rjosi90 58
Colin Mcdonald New York Islanders ColinMcDonald13 58
Jean-Gabriel Pageau Ottawa Senators JGPageau 58
Duncan Keith Chicago Blackhawks DuncanKeith 57
Nick Leddy Chicago Blackhawks ledpipe08 57
Matt Calvert Columbus Blue Jackets mattcalvert11 57
Ben Bishop Tampa Bay Lightning Benbishop30 57
Marcus Johansson Washington Capitals mjohansson90 57
Milan Lucic Boston Bruins MilanLucicCFC17 56
Brian Campbell Florida Panthers bcampbell_51 56
Drew Shore Florida Panthers drew_shore15 56
Erik Gudbranson Florida Panthers Guddy44 56
Brandon Yip Nashville Predators BYipper18 56
Victor Bartley Nashville Predators VicBartley8 56
Keith Aucoin New York Islanders coiner11 56
Casey Cizikas New York Islanders zeeker11 56
Ryan O’Byrne Toronto Maple Leafs ryanobyrne84 56
Sean Sullivan Colorado Avalanche SeanSullivan37 55
Darcy Kuemper Minnesota Wild dkuemps35 55
Chris Porter St. Louis Blues 32porterhouse 55
Radko Gudas Tampa Bay Lightning radkogudas 55
Andrew Ebbett Vancouver Canucks aebbett 55
Zack Kassian Vancouver Canucks zkassian9 55
Peter Holland Anaheim Ducks PeterHolland13 54
Kaspars Daugavins Boston Bruins Daugavins23 54
Zdeno Chara Boston Bruins zdeno33* 54
Richard Bachman Dallas Stars Bacher31 54
Loui Eriksson Dallas Stars Rous_ant 54
Jack Skille Florida Panthers JackSkille 54
Kevin Henderson Nashville Predators khendo86 54
Taylor Pyatt New York Rangers TPyatt14 54
Mike Weber Buffalo Sabres Mike6Weber 53
Mark Pysyk Buffalo Sabres mpysyk03 53
Ben Hanowski Calgary Flames Ski_Ski74 53
Chris Butler Calgary Flames TheButler44 53
Bobby Sanguinetti Carolina Hurricanes Sangs2224 53
John Mitchell Colorado Avalanche mitchabov 53
Mark Fistric Edmonton Oilers Fistric45 53
Tomas Kopecky Florida Panthers kopy82 53
Trevor Lewis LA Kings trevorlewis22 53
Jake Dowell Minnesota Wild JDowell18 53
Anthony Peluso Winnipeg Jets AnthonyPeluso23 53
Tyson Barrie Colorado Avalanche tysonbarrie 52
Dalton Prout Columbus Blue Jackets prouter5 52
Scott Laughton Philadelphia Flyers Laughts21 52
Robert Bortuzzo Pittsburgh Penguins rbontuzzo21 52
Mike Ribeiro Washington Capitals ribz9 52
Grant Clitsome Winnipeg Jets Gclitsome 52
Kyle Palmieri Anaheim Ducks kylepalmieri 51
Aaron Palushaj Colorado Avalanche AaronPalushaj 51
Calvin Pickard Colorado Avalanche cpickard1 51
Carlo Colaiacovo Detroit Red Wings CarloColaiacovo 51
Corey Potter Edmonton Oilers Potsy44 51
Nick Bjugstad Florida Panthers NBjugstad72 51
Quinton Howden Florida Panthers qhowden21 51
Tyson Strachan Florida Panthers tstracks 51
Tanner Pearson LA Kings tannerpearson14 51
Charlie Coyle Minnesota Wild CharlieCoyle_3 51
Maxim Lapierre Vancouver Canucks Lappy14 51
Michal Neuvirth Washington Capitals mneuvirth30 51
Ryan Wilson Colorado Avalanche sauceee44 50
Ryan Garbutt Dallas Stars Garbs40 50
Justin Falk Minnesota Wild JuicerFalk 50
Jeff Halpern Montreal Canadiens jeff_halpern 50
Brock Nelson New York Islanders Bnelson29 50
Thomas Hickey New York Islanders thomas_hickey14 50
Darren Archibald Vancouver Canucks arch2five 50
Steve Oleksy Washington Capitals StevenOleksy 50
Daniel Winnik Anaheim Ducks Danwinnik34 49
Corey Perry Anaheim Ducks MVPerry10* 49
Akim Aliu Calgary Flames Dreamer_Aliu78 49
David Jones Colorado Avalanche djones5454 49
Colton Gillies Columbus Blue Jackets ColtonGillies 49
Jakob Silfverberg Ottawa Senators jsilfverberg33 49
Mike Hoffman Ottawa Senators MHoffy68 49
Carter Camper Boston Bruins carter_camper19 48
Jiri Tlusty Carolina Hurricanes J_T_19 48
Anders Lee New York Islanders leeberr09 48
Dan Boyle San Jose Sharks danboyle22 48
Keith Aulie Tampa Bay Lightning kaulie59 48
Dougie Hamilton Boston Bruins dhamilton27 47
Chad Ruhwedel Buffalo Sabres chad5ruhwedel 47
Travis Moen Montreal Canadiens 32trapper 47
Joe Vitale Pittsburgh Penguins JoeVitale46 47
Ryan Malone Tampa Bay Lightning Bugsy12Malone 47
Cory Sarich Calgary Flames sarchy06 46
Stefan Elliott Colorado Avalanche stefelliott6 46
Mikkel Boedker Phoenix Coyotes Mikkelboedker 46
Travis Oleksuk San Jose Sharks tolesuk11 46
Kevin Klein Nashville Predators PredsKlein8* 45
Bryce Salvador New Jersey Devils BryceSalvador 45
Olli Jokinen Winnipeg Jets ollijokinen12 45
Jonas Brodin Minnesota Wild brodin25* 44
Erik Gustafsson Philadelphia Flyers ErkanGustafsson 44
Bracken Kearns San Jose Sharks bracken66 44
Adam Pardy Buffalo Sabres PardyAdam 43
Brad Malone Colorado Avalanche Bmalone22 43
Greg Pateryn Montreal Canadiens Greg_Pateryn 43
Johan Sundstrom New York Islanders JSundstrom12 43
Wade Redden Boston Bruins WRedden6 42
Patrick Kaleta Buffalo Sabres patrick36kaleta 42
Tomas Vincour Colorado Avalanche vinnei81 42
Pekka Rinne Nashville Predators PekkaRinne35 42
Igor Bobkov Anaheim Ducks BigBobber91 41
Jordan Hendry Anaheim Ducks jordanhendry6 41
Mikhail Grigorenko Buffalo Sabres MGriggy25 41
John Persson New York Islanders JohnPersson21 41
Maxwell Reinhart Calgary Flames maxwellreinhart 40
Adam Larsson New Jersey Devils AdamLarsson3 39
Frans Nielsen New York Islanders NielsenFrans* 37
Ryan Clowe New York Rangers ryanclowe29 13
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