Sports Marketing Score Explains Why Puig Is not an All-Star

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The MLB hosts a “Last Chance Vote” for players who were snubbed by the official All-Star Voting to be voted onto the All-Star team through an online fan vote. For those of you that don’t know, the MLB All-Star game determines home field advantage for the World Series for teams, and determines pay raises and bonuses for individual players.

Still think digital media doesn’t matter? You’re wrong.

An online vote makes roster decisions for a game that determines player salaries and home field advantage. In the MLB, home teams win 55.9% (2011) of the time according to the MLB. That means a digital vote can help determine the favorite for the World Series.

Enter Yasiel Puig and the LA Dodgers.

LA Dodgers rookie phenom Puig is batting .394, 8 HR, 19 RBI, .634 slugging % and 1.061 OBS as of July 11, 2013. That is good enough to be an All-Star. Most say he is an All-Star. But he wasn’t selected and is now in the “Last Chance Vote” competition. And losing.

The media, baseball fans and especially Dodgers fans are up in arms as to why Puig is losing to Atlanta’s Freddy Freeman (only batting .307 and 9 HR).

Digital Sports Voice’s new Sports Marketing Score explains why Freeman is receiving more votes than Puig.

Between Facebook, Instagram and Twitter the Braves (1,802,739) have a smaller following to the Dodgers (1,986,794). So shouldn’t Puig be winning?

The Sports Marketing Score’s formula takes into consideration marketing power (how well the digital media appeals to the team’s market) and digital interactions (how well Fans engage with the team). Calculating both of these measurements can explain why Freeman is getting more votes than Puig.

Here is a complete list of MLB teams’ Sports Marketing Score:

Braves: ranked 4, score of 555

Dodgers: ranked 8, score of 130

City Name City Pop. Facebook Sports Marketing Score*
Boston Red Sox 636,479 3,856,124 814
Cincinnati Reds 296,550 677,627 805
St. Louis Cardinals 318,172 1,409,172 564
Atlanta Braves 443,775 1,329,777 555
San Fransisco Giants 825,863 1,773,390 325
New York City Yankees 8,336,697 6,368,148 290
Detroit Tigers 701,475 1,211,989 174
Los Angeles Dodgers 3,857,799 1,396,278 130
Dallas Rangers 1,241,162 1,492,033 125
Kansas City Royals 147,268 327,585 98
Pittsburgh Pirates 306,211 420,066 83
Philadelphia Phillies 1,547,607 1,307,174 80
Minneapolis Twins 392,880 810,362 79
Baltimore Orioles 621,342 473,736 75
Cleveland Indians 390,928 576,505 67
Chicago Cubs 2,714,856 1,773,390 64
Tampa Rays 347,645 460,753 62
Oakland Athletics 400,740 393,928 58
Denver Rockies 634,265 516,941 42
Seattle Mariners 634,535 546,786 36
Milwaukee Brewers 598,916 640,988 34
Phoenix Diamondbacks 1,488,750 306,603 20
Washington D.C. Nationals 623,323 229,762 17
Chicago White Sox 2,714,856 991,770 13
Toronto Blue Jays 2,790,000 529,533 13
Miami Marlins 413,892 309,892 11
Los Angeles Angels 3,857,799 569,840 11
San Diego Padres 1,338,348 407,439 6
New York City Mets 8,336,697 637,225 5
Houston Astros 2,160,821 470,139 4
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